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PACE Sports Management is a sports management and marketing company working with some of the biggest names in the world of sport. Our aim is to help talented athletes achieve their athletic potential and to maximise their financial capability throughout their career. Trust, belief and passion are at the core of our business. Professionalism dominates every aspect of PACE. Comprehensive services have been developed where every aspect is covered in order to optimise athletes’ performance and develop their talent. These services include competition planning and management, contract negotiations and servicing, marketing and promotion, merchandising and brand building, social media optimisation, coaching, financial, legal, medical, travel, visa and accommodation management. PACE Sports Management has negotiated some of the biggest deals in the history of the sport, both on and off track.
Ricky Simms Director
Ricky is widely recognised as one of the leading sports agents in the world. He has been listed in Sports Business International’s Top 20 Most Influential sports agents in the world; named three times in the Top 20 most influential people in athletics in the UK; listed in London’s 1000 Most Influential people; was awarded a European Athletics Association Coaching honour for services to athletics and the Athletics Kenya Agent of the Year award. He is a Board member of the Association of Athletics Managers (AAM) and an IAAF authorized and licensed Athlete Representative. A former Irish middle distance runner Ricky obtained a BA (Hons) Sports and Leisure Studies and a PGCE in Physical Education from the University of Ulster in Jordanstown.
Marion Steininger Director
With a Master’s degree in Business and Economics from the University of Hohenheim, Germany Marion has worked in sports marketing since 1997. She started her career in the Sports Marketing Department of Mercedes-Benz at their headquarters in her home town of Stuttgart. Marion has a passion for Track Field having competed internationally for Germany in middle distance running and has the distinction of competing on the first ever unified German team in Honolulu in 1989. She is an IAAF authorized and licensed Athlete Representative.
Duncan Gaskell Director
A chartered accountant by trade Duncan has worked in sports management since 1983. He was a partner in Kim McDonald International Management and was instrumental in developing the careers of Kenyan legends Moses Kiptanui and Daniel Komen. As an athlete he ran 2:20 in the marathon and continues to pass on his wealth of knowledge as a running club coach in his native England. In addition to his interests in PACE Duncan consults for other companies and owns his own accountancy practice.
PACE Service Centre London
Grainne O Dea
Grainne is a former Irish middle distance runner and scholarship athlete at the University of South Alabama where she obtained an Undergraduate degree in Physical Education and a Masters degree in Exercise Science. She has been working in sports management since 2006.
Michael is a current British long distance runner who has competed in six World Cross Country Championships, five European Cross Country Championships, two European 10,000m Cups and the European Indoor Cup. He graduated from Brunel University with a degree in Sport Sciences and Leisure Management.
PACE Service Centre Kenya
2000 Olympic 1500m Champion Noah Ngeny heads up the PACE Service Office in Kenya. PACE has training bases in Kaptagat, Iten and Ngong as well as neighbouring Uganda.
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